The makers of Farm Heroes Saga, King, have officially filed an IPO. An IPO is a public stock offering where shares of stock in a company can be sold to the general public. The value of the IPO has been estimated at 500 million dollars.
Last year, thanks mostly to the colossal success of Candy Crush, King pulled in over 560 million dollars in profit (USD). While only three years ago, the company was over a million dollars in the red, they have since used the popularity of Candy Crush to release more games, including Bubble Witch Saga, Pepper Panic Saga and Farm Heroes.
While some doubt if King’s current marketing scheme will maintain, the cold hard numbers are currently in their corner. Over 93 million players are on Candy Crush and the game is not only available for all mobile devices, but on Facebook as well. Farm Heroes doesn’t nearly compare, with only a few million daily users and only about 50,000 daily installs. It brings in less than one-sixth of the daily revenue.
King, even with its launch of Dreamworld for Candy Crush, has not had a second break-out hit that is even in the same tier as their monster candy-matching game. Many view the IPO as a great risk, but what do you think?